Towan Isom

Meet
Towan IsoM

Fractional CMO
Serial Entrepreneur
Federal Contracting Expert
Founder of M.A.D.E.
20+ Years

Towan has helped small businesses and government agencies scale with clarity, confidence, and cultural fluency. As CEO of Isom Global Strategies, she has led national campaigns, coached founders, and shaped marketing and operations strategies that actually convert.

Whether you're building from the ground up or pivoting for scale—Towan gives you the blueprint, the tools, and the truth.

Book a discovery call

Podcast

The Towan isom podcast:
The Real Talk Podcast for
Entrepreneurs Who Get It Done

The Towan Isom podcast is where Main Street hustle meets C-Suite strategy. Hosted by Towan Isom, each episode unpacks real stories, practical tactics, and unapologetic conversations on what it really takes to build, lead, and thrive in today’s economy.

Episodes Drop Weekly: Upcoming Topics

Towan Isom podcast episode thumbnail – 3 People Who Made Me Millions
Towan Isom podcast episode thumbnail – Broke by Design
Towan Isom podcast episode thumbnail – Raise Your Damn Prices
Towan Isom podcast episode thumbnail – $50. $100. $500. Done!
Towan Isom podcast episode thumbnail – 100K Follower But $0 Banked
Listen to the podcast →
Listen NowBe a Guest

M.A.D.E. Program

M.A.D.E. Marketing And Decisions for Entrepreneurs

This isn’t your average online course. It’s a playbook for entrepreneurs ready to scale with confidence. Inside the M.A.D.E. Curriculum, you’ll get:

  • Real-world insights and training on business strategy, branding, and marketing
  • Proven strategies for marketing and operations
  • Templates, checklists, and video masterclasses
  • Towan’s 29+ years of experience, distilled into bite-sized wins
The M.A.D.E. Formula Lesson 1 – Is Your Business Relevant
The M.A.D.E. Formula Lesson 2 – Market Research Strategies and Methods
The M.A.D.E. Formula Lesson  3 – Who Is Your Real Audience
The M.A.D.E. Formula Lesson 4 – How to Create a Unique Selling Proposition
The M.A.D.E. Formula Lesson 5 – The Brand Experience
The M.A.D.E. Formula Lesson 6 – Your Marketing Roadmap: Putting the Plan Together
The M.A.D.E. Formula Lesson 7 – The Master Plan
Let's get you out of survival mode — and into ceo mode →
Join the M.a.d.e. PROGRAM

Consulting

Book a One-on-one Strategy
that moves the needle

As a Fractional Chief Marketing Officer, Towan works directly with small business owners to:

  • Build a PESTLE and SWOT to create a strategy that wins
  • Audit your marketing & messaging
  • Design revenue-generating strategies
  • Build infrastructure and people-first operations
  • Develop scalable systems to grow your brand

What Towan brings to the table:

Strategy and
Execution
Real-talk
Coaching
Actionable
Next Steps